What Is MOGO?
MOGO is a cloud-based dental practice management software headquartered in Westmont, Illinois. It provides a single product tier — MOGO Cloud — with every module, feature, and function included at one price. No add-ons, no tiers, no upsells.
That single-tier, everything-included approach is MOGO's defining characteristic. While competitors sell you a base product and then charge extra for patient engagement, imaging integration, eClaims, reminders, and reporting, MOGO bundles it all. Scheduling, charting, imaging, claims, billing, reminders (text, email, voice), digital forms, eStatements, reporting, time clock, word processor, messaging — it's all there from day one.
MOGO has been around long enough that some of its customers have been using it for 20-30 years. Dr. Stephen Akseizer has been a user for 30+ years and lectures on dental technology. Larry Rosenthal has been a customer for 20 years. David Thein has been using it for 20 years and teaches at UMKC School of Dentistry. That kind of retention suggests a product that works reliably for a very long time.
The company is the only leading dental PMS hosted on Microsoft Azure, which gives it enterprise-grade cloud infrastructure with bank-level encryption and HIPAA/HITECH compliance.
Key Features
Scheduling
Appointment Book with real-time appointment list, online appointment requests for after-hours booking, multi-location appointment viewing, and appointment confirmations via text, email, or automated voice calls. The eReminders system handles automated appointment reminders, confirmations, recall reactivation, and birthday wishes — all included, no extra fees.
Voice reminders (automated phone calls) are included, which is notable because many competitors either don't offer voice calls or charge extra for them. Customizable scheduling automation with fine-grained control lets you tailor the reminder cadence to your practice preferences.
Insurance & Claims
Electronic claims submission through a direct partnership with Change Healthcare. eClaim tracking shows submitted, approved, and rejected claims with full history. Real-time eligibility checking through the same Change Healthcare integration. ADA 2019 claim form support. Managed Care Reports track gains and losses by plan, doctor, or patient.
The eClaims service costs a small additional monthly flat fee through Change Healthcare — one of the few costs not included in the base subscription. Still, the flat fee for unlimited claims is very competitive.
Billing & Payments
A/R management with flexible billing cycles (daily, weekly, monthly). eStatements reduce statement delivery costs significantly — one practice specifically cited this savings. Budget Plans for payment arrangements with real-time tracking. Print or email statements and past-due billing letters. Day sheets for daily financial summaries.
A Patient Portal for online payments was announced in March 2021 with "Coming Soon" status. We recommend asking MOGO directly about current Patient Portal availability, as this is an area the company has been developing.
Imaging
Digital Imaging Suite with an image cabinet and customizable templates. Direct interfaces with Suni, EVA, Sirona Sidexis, Gendex, DenOptix, Schick (CDR, 33/Elite), Apex Dental Sensor, Air Techniques, and XDR Sensors. Plus 20+ imaging bridges including Dexis, Planmeca, Patterson Imaging, Vatech, TigerView, and many more.
Imaging tools include magnification, angle and canal length measurement, brightness and gamma adjustment, comparison mode for side-by-side viewing, and image annotation. All included in the base price.
AI Features
MOGO doesn't yet include AI-powered features — no AI imaging diagnostics, no voice charting, no intelligent automation. This is an area with opportunity for future development as the dental software market continues to evolve.
Patient Engagement
eReminders covers text, email, letter, postcard, and voice reminders — all included with no extra fees and no usage caps. Automated birthday greetings and recall reactivation for past-due patients. Online patient forms for registration, medical history, and appointment requests. eSignature for paperless form completion. Quick Letters mail merge with hundreds of merge fields for personalized communications. Referral tracking with ROI analysis for marketing spend.
The all-inclusive approach to patient engagement is a significant value differentiator. Most competitors either charge extra for engagement tools or require third-party integrations.
Analytics & Reporting
Business Analysis Report covers production and collection totals by type, referral statistics, and treatment plan acceptance rates. Power Sort Reports offer fully customizable reports from hundreds of fields. A suite of Instant Reports provides real-time views of recall, treatment status, budget plans, appointment lists, and referral activity. Multi-location centralized reporting with location comparison is available.
Solid reporting for a small to mid-size practice. Practices needing enterprise-grade analytics may want to supplement with dedicated tools, but MOGO's reporting is significantly more capable than what you'd expect at this price point.
Clinical Tools
MOGO claims to be the only dental software that charts partials and dentures — a niche but genuinely useful distinction. 3D restorative charting models with customizable codes. Periodontal charting with pocket depth, recession, bleeding, mobility, plaque, furcation, and MGJ measurements. Speech recognition support via headset for perio charting. EMR with a minimizable window. Built-in word processor with mail merge (no need for Microsoft Word). Prescription writing from the operatory.
Security
Microsoft Azure cloud hosting with HIPAA and HITECH compliance. Bank-level encryption. No on-premises servers required. 24/7 security management against cyber threats. One customer (Larry Rosenthal) specifically credited MOGO's encryption with protecting his practice data during a ransomware attack — a real-world validation of the security claims.
Support
Unlimited tech support included via phone (800.944.6646) and email. Rated highest in customer support in the dental software industry per Clinicians Report survey. Free maintenance updates and version upgrades. Remote-in support via Splashtop SOS.
Training is available through online sessions with Senior Trainers and custom workshops at their Westmont headquarters, though training carries an hourly fee (separate from the subscription). Training videos are embedded throughout the software via help buttons.
What Users Actually Say
What people love
- All-inclusive pricing is real. No surprise add-ons, no tiered upselling, no "you need the premium tier for that." Multiple users cite this as the primary reason they chose and stayed with MOGO.
- Incredible customer loyalty. Users with 20-30 year retention rates are extraordinary in any software category. These aren't locked-in customers — they're genuinely satisfied long-term users.
- Support is highly rated. Clinicians Report ranked MOGO highest for customer support in the dental software industry. Users praise the support team by name.
- Specialist support out of the box. Orthodontists, oral surgeons, periodontists, endodontists, and pediatric dentists all get specialty-specific features without an add-on or separate product.
- Ransomware protection. A real customer survived a ransomware attack because MOGO's encryption protected the data. That's not a vendor claim — it's a testified experience.
- Value leader. At a single all-inclusive price, users consistently describe MOGO as the best value in dental software.
What people note
- AI features are an opportunity area. No AI imaging diagnostics or intelligent automation yet. In a market that's rapidly adding AI, this is an area where MOGO has room to grow.
- Building broader awareness. MOGO is still growing its market presence — even the company's domain creates some confusion, as mogo.ca redirects to a Canadian fintech company. New hires are unlikely to have previous experience with the platform.
- Traditional interface. Long-time users love the workflow, but the UI has an established feel compared to newer cloud-native platforms like Curve Dental, Archy, or CareStack.
- Patient Portal is in development. Announced in 2021, the patient portal for online payments and appointment management is an area MOGO continues to develop. Worth asking about current status.
- Training costs extra. While support is unlimited and free, formal training sessions carry an hourly fee. Most competitors include at least some training in the subscription.
- Cloud-hosted architecture. MOGO migrated from a Windows server-based product to Azure hosting. The architecture takes a different approach than purpose-built cloud-native platforms.
Who Is MOGO Best For?
Great fit:
- Budget-conscious practices that want every feature included at one predictable price
- Solo practitioners and small practices that don't want to manage multiple vendor relationships
- Specialist practices (ortho, perio, oral surgery, endo, pedi) that need specialty workflows without paying extra
- Practices that prioritize support quality and want a vendor with the industry's highest support ratings
- Offices that value stability and long-term vendor relationships
- Practices migrating from on-premises servers to cloud who want to stay on Microsoft infrastructure (Azure)
Worth considering if:
- AI-powered diagnostics, voice charting, or intelligent automation are high priorities
- You're a multi-location group or DSO needing sophisticated enterprise analytics and centralized management
- A modern, polished user interface is a top priority
- You need an active online patient portal for payments and appointment management
- Having a widely recognized brand that new hires already know is important to you