What It Is
RevenueWell is a dental marketing and patient communication platform that's deeply intertwined with Patterson Dental, one of the two major dental supply distributors in the US. Launched in 2012, it's grown to serve over 11,500 dental practices with a platform that combines automated patient communication, marketing campaigns, online scheduling, reputation management, and digital intake forms.
Think of RevenueWell as Patterson's answer to the patient engagement question. Just as Henry Schein has its own ecosystem of connected software, Patterson offers RevenueWell as the communication and marketing layer that sits alongside Eaglesoft (Patterson's PMS) and their other technology products.
Who It's For
RevenueWell is the natural choice for Eaglesoft practices. The integration is tight, data flows bidirectionally, and Patterson's Technology Center handles training and support. If you're already in the Patterson ecosystem, RevenueWell is the path of least resistance for adding patient engagement.
Beyond Eaglesoft shops, RevenueWell targets general practices that want to automate their front office -- appointment reminders, recall, forms, reviews, and basic marketing campaigns -- without hiring a marketing coordinator. The platform does integrate with other PMS systems, but the Eaglesoft connection is where it shines.
DSOs and large groups may find RevenueWell's capabilities sufficient for individual locations but lacking the centralized reporting and multi-location management tools that platforms like Weave or NexHealth are building.
Key Features
Automated Communication: Appointment reminders, recall messages, and reactivation campaigns sent automatically via text, email, and voice. Two-way texting from your practice phone number lets patients communicate on their terms.
Online Scheduling: Patients book appointments 24/7, and the appointments write back directly to your PMS (particularly seamless with Eaglesoft). Reduces phone tag and lets patients book outside business hours.
Reputation Management: Collect, monitor, and respond to patient reviews from within the RevenueWell dashboard. Connect popular review sites, generate review links, and track your online reputation over time.
Marketing Campaigns: Pre-built campaign templates for seasonal promotions, new patient offers, and service-specific marketing. Ready-to-use content saves time, though customization options for email design are limited.
Digital Intake Forms: Paperless patient registration that flows into your PMS, eliminating manual data entry. Patients complete forms before they arrive, reducing wait times and front desk workload.
RevenueWell Phone: A VoIP phone system that integrates with the platform, showing patient information when calls come in and logging communication history automatically.
Digital Marketing Services: Website design, SEO, and managed marketing campaigns available as add-on services for practices that want hands-off marketing.
Pros
- Deep Eaglesoft integration makes it the obvious choice for Patterson practices
- Comprehensive platform covering communication, marketing, scheduling, and forms
- Automated workflows reduce front office administrative burden significantly
- RevenueWell reports a 92% user satisfaction rating indicates strong product-market fit
- Pre-built campaign templates save time on marketing execution
- RevenueWell Phone adds unified communications to the platform
Cons
- Heavily tied to the Patterson ecosystem -- less compelling for non-Eaglesoft practices
- Email campaign customization is limited and templates feel dated
- Some users report aggressive upselling to premium contracts that don't deliver promised ROI
- Contract cancellation can be difficult based on user complaints
- Custom pricing means you can't easily compare value against competitors
- Digital marketing services quality varies -- not a substitute for a dedicated agency