What It Is
PracticeMojo is a dental patient communication platform that automates appointment reminders, recall campaigns, and reputation management. It's owned by ProSites (acquired in 2017), which itself is backed by the Riverside Company, a private equity firm. That corporate lineage matters because PracticeMojo is now positioned as the patient engagement arm of ProSites' broader dental marketing platform.
The software handles the communication basics that every practice needs: automated reminders via phone, text, and email; recall campaigns to bring lapsed patients back; two-way texting; and online reputation management. It integrates with the major PMS platforms -- Dentrix, Eaglesoft, Open Dental, PracticeWorks, and Dolphin.
Who It's For
PracticeMojo targets small to mid-size general practices that want to reduce no-shows and automate patient outreach without building a custom tech stack. The ProSites connection makes it particularly appealing if you're already using ProSites for your website -- you get a single vendor for marketing and communication.
That said, PracticeMojo faces stiff competition from Weave, RevenueWell, and Lighthouse 360, all of which offer similar feature sets with varying degrees of depth. If you're a larger practice or DSO with sophisticated communication needs, you'll likely want something more robust.
Key Features
Automated Reminders: Phone calls, text messages, emails, and even postcards. The multi-channel approach means you can reach patients however they prefer to be contacted. Two-way texting lets patients confirm or reschedule directly.
Recall Campaigns: Over 400 pre-built campaign templates for reactivating lapsed patients, promoting seasonal specials, and sending targeted messages to specific patient segments. You can also request custom campaigns built to your specifications.
Dental Reviews Pro: Included in all plans. Automates review requests, helps you monitor feedback across platforms, and lets you showcase positive reviews on your website. In a world where Google reviews drive new patient acquisition, this is a must-have.
Online Scheduling: Patients can book appointments from phones, tablets, or laptops. The booking syncs back to your PMS.
PMS Integration: Direct connections with Dentrix, Eaglesoft, Open Dental, PracticeWorks, and Dolphin. The integration pulls patient data for automated campaigns without manual list management.
Pros
- No-contract guarantee removes the risk of trying it out
- 400+ pre-built campaign templates save setup time
- Multi-channel reminders (phone, text, email, postcards) cover all patient preferences
- Dental Reviews Pro included in every plan, not an upsell
- Solid PMS integrations with all major platforms
Cons
- Owned by ProSites/Riverside -- private equity ownership can mean cost optimization over innovation
- Feature depth doesn't match dedicated platforms like Weave or RevenueWell
- The interface feels dated compared to newer competitors
- Limited customization for practices with specific communication workflows
- Support quality can be inconsistent based on user reports