What Is Marketly Digital?
Marketly Digital is a full-service marketing agency that works exclusively with dental practices. Founded in 1999 as Roadside Dental Marketing, the company rebranded and now positions itself around what it calls the "Omni-Dentist" strategy -- making sure your practice shows up across Google search, Google Maps, social media, YouTube, paid ads, and AI-generated results.
This is not a software product. There is no dashboard you log into, no automated tool you configure, no SaaS subscription. Marketly is a team of people who do marketing work for your practice. They build your website, manage your SEO, run your Google Ads, post on your social media, manage your online reviews, and provide consulting on front desk training, patient nurture campaigns, and referral systems.
The distinction matters because most vendors in our directory are technology products with self-service interfaces. Marketly is a service business where you are buying a team's time and expertise. The quality of your experience depends entirely on the specific people assigned to your account.
Who Is It For?
Marketly targets established dental practices and multi-location groups that have a marketing budget and want someone else to handle it. Their client roster suggests they work best with practices that are past the startup phase and ready to invest in growth.
Solo practices with a $500/month marketing budget are probably not the right fit -- agencies at this level typically require $2,000-$5,000/month minimum to deliver meaningful results. If you need low-cost marketing automation, look at a tool like Patient Pop, Swell, or even RevenueWell's marketing features.
Multi-location practices and DSOs with $5,000-$15,000+ monthly marketing budgets are the sweet spot. Marketly can manage campaigns across locations, maintain brand consistency, and provide the strategic oversight that in-house marketing coordinators often lack.
Key Services
Dental SEO: Keyword research, on-page optimization, local SEO for Google Maps, link building, and content creation. The goal is ranking on page one for high-intent searches like "dentist near me" and procedure-specific terms in your market.
Custom Website Design: Conversion-optimized dental websites built to reflect both clinical excellence and patient-friendly design. Mobile-responsive with fast load times and integrated scheduling.
Paid Advertising: Google Ads and social media advertising campaigns. Budget management, ad creative, landing page optimization, and performance reporting.
Social Media Management: Content creation and posting across Facebook, Instagram, YouTube, and other platforms. Community management and engagement.
Reputation Management: Review solicitation, review response, and reputation monitoring across Google, Yelp, and other platforms.
Practice Consulting: Front desk training, patient nurture campaigns, referral system design. This is where Marketly goes beyond typical marketing agencies -- they advise on the operational side of converting marketing leads into scheduled patients.
Pros
- 25+ years of dental-exclusive marketing experience (since 1999)
- Full-service offering covers SEO, web, paid ads, social, reputation, and consulting
- Published client results are impressive -- 12 to 42 new patients/month, 12x ROI
- Omni-Dentist strategy addresses emerging AI search visibility
- Practice consulting goes beyond marketing into operational improvements
- Strong client testimonials on design quality and service responsiveness
Cons
- Not a software product -- you are buying a service, not a tool
- No published pricing makes it impossible to budget without a sales conversation
- Results depend entirely on the team assigned to your account
- Agency model means you lose institutional knowledge if you leave
- No self-service dashboard or real-time marketing analytics you control
- Difficult to objectively compare against software-based marketing tools