What Is Legwork?
Legwork is a patient acquisition and engagement platform that combines website creation, search engine marketing, reputation management, patient communication, and recall automation into one dashboard. It is designed to help dental practices attract new patients, retain existing ones, and grow revenue through multi-channel marketing.
Planet DDS acquired Legwork to complete its DentalOS platform vision: Denticon (practice management), Apteryx (imaging), Cloud 9 (orthodontics), MyTooth (patient engagement), and Legwork (marketing and growth). The idea is that a dental practice or DSO can run its entire technology stack through Planet DDS without third-party dependencies.
Legwork integrates with over 35 practice management systems beyond Denticon, so it is not exclusively a Planet DDS tool. However, the deepest integration and best experience comes within the Denticon ecosystem.
Who Is It For?
Denticon/Planet DDS practices: If you are already running Denticon, Legwork is the obvious patient engagement add-on. The native integration means patient data flows seamlessly between practice management and marketing without manual syncing or third-party connectors.
Multi-location groups and DSOs: Legwork offers centralized management across locations with visibility into marketing performance, patient communication metrics, and reputation scores for each site. DSOs can enforce brand standards while customizing at the location level.
Practices needing a full marketing stack: If you want website, SEO, paid advertising, reputation management, patient reminders, and recall all from one vendor rather than stitching together five different tools, Legwork consolidates it.
Who should look elsewhere: Solo practices on tight budgets may find the $350+/month starting price steep compared to focused tools that do one thing well. Practices not on Denticon lose the integration advantage that is Legwork's biggest selling point.
Key Features
Reputation Management: Automated post-appointment review requests via text and email that link directly to your Google and Facebook profiles. A centralized dashboard lets you monitor and respond to reviews across platforms. This is table stakes for dental marketing, and Legwork handles it competently.
Search Marketing: Google Ads management, display advertising, and social media advertising (Instagram and Facebook) with dental-specific campaign management. Intent-based advertising targets patients actively searching for dental services in your area.
Patient Communication: Automated appointment reminders, recall notifications, and two-way texting. Customizable communication templates by appointment type. Patients can confirm or reschedule directly from messages.
Online Scheduling: Patients can book appointments from your website, with available slots pulled from your PMS. Works across desktop and mobile.
Website Design: Custom dental practice websites with SEO optimization. Legwork builds and hosts the site as part of the marketing package.
Multi-Location Dashboards: For DSOs and groups, consolidated views of marketing performance, review scores, and patient engagement metrics across all locations.
Pros
- Native integration with Denticon/DentalOS creates a unified platform experience
- Comprehensive marketing stack covering website, SEO, ads, reputation, and communication
- Integrates with 35+ practice management systems beyond Denticon
- Centralized multi-location management for DSOs
- Backed by Planet DDS with ongoing development and investment
- Review management with direct Google and Facebook integration
Cons
- Pricing starts at $350/month and is not transparent
- Crowded market with many capable and cheaper alternatives
- Limited access to patient charts directly within the platform
- Best experience requires Denticon — loses its edge with other PMS platforms
- Website and SEO services may not match specialized dental marketing agencies
- No standout feature that clearly differentiates from competitors like RevenueWell or Weave