Our take: Gaidge is the analytics platform built specifically for orthodontic practices. While tools like Dental Intelligence and Practice by Numbers serve general dentistry, Gaidge speaks the language of orthodontics -- tracking metrics like starts, conversion rates, and case acceptance that matter to orthodontists. Combined with their consulting arm and AAO endorsement, Gaidge occupies a unique niche that no general-purpose analytics tool can replicate.
What Is Gaidge?
Gaidge is a cloud-based business intelligence and analytics platform designed exclusively for orthodontic practices. Founded in 2010 and now part of PracticeTek, Gaidge has spent over 15 years building analytics tools, digital forms, and consulting services tailored to the orthodontic workflow. The platform integrates with leading orthodontic practice management systems and provides access to over 80 practice metrics and 35+ reporting dashboards.
What sets Gaidge apart from general dental analytics platforms is specialization. Every metric, benchmark, and dashboard is built around how orthodontic practices actually operate -- from new patient consultations to treatment starts to deband rates. The AAO (American Association of Orthodontists) has endorsed Gaidge Analytics and negotiated discounted pricing for its members, which is a meaningful stamp of credibility in the ortho world.
Who Is Gaidge For?
Orthodontic practices of any size that want data-driven visibility into their operations. Solo orthodontists benefit from the benchmarking (seeing how you compare to similar practices), while multi-location ortho groups and orthodontic DSOs benefit from the centralized reporting and consulting services. General dentists who do some ortho work are not the target audience here -- Gaidge is purpose-built for dedicated orthodontic practices.
Key Features
Gaidge Analytics
The core product. Gaidge Analytics automatically pulls data from your PMS and presents it across 35+ dashboards covering production, collections, new patients, starts, conversion rates, A/R aging, delinquency, and dozens of other ortho-specific KPIs. The benchmarking feature lets you compare your metrics against anonymized data from other practices in your area, which is genuinely useful for identifying blind spots.
Gaidge Forms
HIPAA-compliant digital forms for patient intake, health history (adult and child versions), updated health history, and consent documents. Forms support electronic signatures and integrate with your PMS. You can monitor submission progress and send reminders to patients who haven't completed their forms -- standard stuff, but well-executed and built into the broader Gaidge ecosystem.
Gaidge Consult Manager
A task management tool that tracks the patient journey from initial consultation through treatment start. Consult Manager helps you identify where patients are dropping off in your conversion funnel -- whether they're not scheduling after the consult, not starting treatment after scheduling, or falling through the cracks during insurance verification.
Gaidge 360 Consulting
Gaidge also offers hands-on practice consulting through their 360 Consulting arm. This is a paid service where experienced orthodontic consultants work with your team on strategy, operations, and performance improvement. It's not just "here's your data" -- it's "here's what to do about it."
Pros
- Built exclusively for orthodontics with ortho-specific metrics and benchmarks
- AAO-endorsed with discounted pricing for association members
- Practice benchmarking against anonymized peer data is genuinely useful
- Consulting arm (360 Consulting) provides hands-on strategic guidance
- Integrates with major orthodontic PMS platforms
Cons
- Orthodontic-only -- no value for general dental practices
- Pricing is opaque and requires a sales conversation
- The platform can feel dated compared to newer analytics tools
- Forms product is functional but not as polished as dedicated form solutions
- Smaller company means fewer resources for rapid feature development