Our take: Dental Intelligence is the analytics powerhouse of the dental software world — a platform that connects to your existing PMS and turns your practice data into actionable insights. The Morning Huddle feature alone has become a daily ritual for thousands of dental teams. After acquiring LocalMed and Modento, Dental Intelligence has expanded well beyond analytics into patient engagement, insurance verification, and payment processing, making it a genuinely comprehensive practice performance platform.
What Is Dental Intelligence?
Dental Intelligence is a cloud-based practice performance platform that layers on top of your existing Practice Management Software. Unlike all-in-one PMS platforms that want to replace your current system, Dental Intelligence works alongside it — pulling data from your PMS, analyzing it in real time, and giving your team tools to act on what the numbers reveal.
Founded in 2012 by Weston Lunsford in Pleasant Grove, Utah, the company has grown to serve over 9,000 practices nationwide. Under CEO Dan Geraty (appointed January 2022), Dental Intelligence has evolved from a pure analytics tool into a four-pillar platform: Analytics, Engagement, Insurance, and Payments. Two strategic acquisitions — LocalMed (2019) for online scheduling and Modento (2021) for patient communication — were the key moves that made this transformation possible.
The company has raised $49 million in funding from K1 Investment Management, PSG Equity, and Blue Star Innovation Partners, signaling serious institutional confidence in the platform's direction.
Key Features
Analytics & Morning Huddle
This is where Dental Intelligence built its reputation. The platform automatically tracks production, collections, re-appointment rates, and dozens of other KPIs — pulling directly from your PMS data. The Morning Huddle feature is the standout: a daily preparation tool that shows your team what's on the schedule, which patients need follow-up, and what production goals to hit. It's become a daily ritual for practices that use it, replacing the clipboard-and-whiteboard approach that many offices still rely on.
Scorecards give practice leadership a view into team performance, and Enterprise Reports extend this across multiple locations for DSOs and group practices.
Smart Schedule & Patient Finder
Smart Schedule identifies gaps in your appointment book and, combined with Patient Finder, surfaces the best patients to fill them. Rather than having your front desk scroll through a recall list, the system prioritizes patients based on treatment needs, insurance status, and reappointment history. Follow-up automation handles outreach via text and email, reducing the manual work of filling cancellations.
Patient Engagement
Through the Modento acquisition, Dental Intelligence now offers a full engagement suite: online scheduling (via LocalMed), two-way text and email communication, automated appointment reminders, recall campaigns, digital forms with automatic detection, virtual check-in, review solicitation, mass communication, and a patient portal. There are also team-facing tools like internal chat and screen pops that display patient information during incoming calls.
Mobile apps for both patients and team members round out the engagement offering.
Insurance Verification & Claims
Automated insurance eligibility verification, unlimited claim submissions, pre-submission validation to catch errors before they become denials, attachment and narrative management, and electronic remittance advice (ERA). This module aims to reduce the time your team spends on insurance workflows — a consistently cited pain point across dental practices.
Payments
Launched in January 2023, the Payments module has already surpassed $1 billion in processed payments as of February 2025. It includes in-office processing, text-to-pay, patient portal payments, and automated payment plans. A July 2025 partnership with Synchrony brings CareCredit patient financing directly into the platform, giving patients more options for managing treatment costs.
The company reports that practices collect an average of $46,000 more in their first year on the platform and reduce accounts receivable days by five.
What Users Actually Say
What people love
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The analytics are genuinely useful. Practice owners consistently praise having all their KPIs in one dashboard instead of running manual reports from their PMS. The real-time visibility changes how teams make decisions.
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Morning Huddle is a game-changer. This is the feature that comes up most in positive reviews. Teams credit it with transforming their daily preparation and goal-setting.
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Patient Finder fills the gaps. Front desk teams appreciate having a smart list of patients to call when cancellations happen, rather than guessing who to contact.
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Broad PMS compatibility. Supporting 13 PMS systems means most practices can add Dental Intelligence without switching their core software.
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Mobile access. Practice owners value checking metrics and staying connected from their phone, especially those managing multiple locations.
What people note
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Pricing isn't transparent. The most consistent feedback across review sites is that practices want to see pricing before committing to a demo. The quote-based model can feel opaque, especially for budget-conscious solo practices.
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Contract terms are firm. Annual contracts with auto-renewal and a strict cancellation process are a recurring theme in reviews. Practices should review terms carefully before signing.
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Data accuracy varies by PMS. Some users report discrepancies in how the platform pulls data from certain PMS systems. It's worth verifying data accuracy during the trial period with your specific setup.
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Analytics and engagement can feel separate. The acquisitions brought powerful capabilities, but some users note that the analytics and engagement sides don't always feel like one unified product. This is an area the company continues to address.
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Premium investment for smaller practices. Solo practitioners or practices already running at high efficiency may find the cost harder to justify. The ROI is strongest for practices with clear room to grow.
Who Is Dental Intelligence Best For?
Great fit:
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Mid-size and large practices that want data-driven decision-making but don't want to replace their existing PMS
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Group practices and DSOs needing multi-location analytics and performance benchmarking
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Practices with room to improve scheduling efficiency, re-appointment rates, and collections
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Teams looking for a Morning Huddle-style daily preparation workflow
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Offices already on a supported PMS (Dentrix, Eaglesoft, Open Dental server, Curve, and others)
Better-tailored options exist for:
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Solo practices on tight budgets — the investment may be difficult to justify at smaller scale
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Practices using Open Dental Cloud (not currently compatible)
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Offices that need full pricing transparency before engaging with a vendor
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Practices already operating at peak efficiency with strong re-book rates and full schedules