What Is Clerri?
Clerri is a cloud-based platform that lets dental practices design, launch, and manage their own in-house membership plans. These aren't insurance — they're direct-pay subscription plans where patients pay a periodic fee (monthly or annually) for access to preventive care and discounts on other services. The practice sets the terms, pricing, and covered services.
The company was formed through the 2024 merger of Kleer (founded 2016) and Membersy (founded 2014), two of the largest dental membership platforms. They rebranded as Clerri in July 2025. The combined platform now serves over 20,000 dentists across all 50 states, with particular strength in DSO and multi-location group adoption — Clerri powers membership programs for 7 of the top 10 DSOs in the US.
The most significant recent product launch is the Clerri Bridge (September 2025), which integrates directly into existing practice management software workflows. Instead of managing memberships in a separate system, the Bridge surfaces membership opportunities within the PMS schedule view, enabling one-click enrollment during existing patient interactions. This automation-first approach is designed to boost enrollment without adding front desk burden.
Key Features
Custom Plan Design
Data-driven plan configuration based on your practice demographics. You set the pricing, covered services, and discount levels. Clerri's data from thousands of practices helps inform optimal plan structures.
PMS Integration (Clerri Bridge)
Direct integration with 90%+ of PMS systems including Dentrix, Dentrix Ascend, Dentrix Enterprise, Eaglesoft, Open Dental, and Oryx. The Bridge embeds membership opportunities into the schedule view for one-click enrollment. Automated payment posting with bidirectional data sync.
Automated Management
Handles enrollment, billing, renewals, payment failures, and member communications automatically. Practices don't need to manually track membership status or chase payments.
Multi-Location Support
Centralized management dashboard for DSOs and groups with per-location reporting, plan customization, and enrollment tracking. This is where Clerri's DSO heritage (particularly from the Membersy side) shows.
Staff Engagement
Built-in rewards and incentive programs to motivate front desk teams to present and enroll patients in membership plans. This addresses one of the biggest barriers to membership plan success — consistent presentation by staff.
Analytics & ROI Reporting
Detailed dashboards showing enrollment trends, revenue per member, retention rates, and comparative production data (member vs. non-member patients).