What Is Cherry?
Cherry is a buy-now-pay-later (BNPL) financing platform built for healthcare, with deep adoption in dentistry. When a patient needs treatment they can't pay for upfront, your front desk pulls up Cherry on a tablet or computer. The patient applies in about 60 seconds — it's a soft credit check that doesn't affect their credit score — and gets an instant approval decision.
Once approved (and roughly 90% of applicants are), the patient chooses a payment plan: four interest-free biweekly payments, a longer-term 0% APR plan, or an extended plan at rates as low as 5.99% for up to 60 months. The patient makes a down payment, and Cherry pays the practice the full treatment amount within 2-3 business days. From that point, Cherry handles all patient billing and collections. The practice bears zero repayment risk.
What makes Cherry different from legacy financing options like CareCredit is the true 0% APR. CareCredit's "no interest" plans are actually deferred interest — if the patient misses a payment or doesn't pay in full by the promotional period, they get hit with retroactive interest charges on the full amount. Cherry's 0% plans are genuinely interest-free. No deferred interest, no origination fees, no prepayment penalties.
Key Features
60-Second Application
Soft credit check only — no impact on credit score. Real-time approval decision. Patients can apply on a tablet in the office or from their phone at home.
High Approval Rates
Cherry reports approximately 90% approval rates, with funding up to $50,000. This is notably higher than traditional financing options like CareCredit (which typically approves 60-70% of applicants).
Flexible Payment Plans
- Pay in 4: Four interest-free biweekly payments
- 0% APR Plans: True zero-interest plans for qualifying patients (no deferred interest)
- Extended Plans: Up to 60 months at rates as low as 5.99% APR
Practice Gets Paid Upfront
Full payment deposited in 2-3 business days. No waiting for patient payments. No collection risk.
No Subscription Fees
Cherry charges no subscription, setup, or annual fees. The only cost is a merchant fee per transaction — which Cherry claims is the lowest in the industry.