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Go to the Dentrix website. Try to find a price. You will find feature lists, testimonials, integration partners, and a "Request a Demo" button. What you will not find is a single dollar figure.
Eaglesoft? Same approach. CareStack? "Get a Quote." tab32? "Schedule a Demo."
This is a common practice across the dental software industry — and across enterprise software in general. There are legitimate reasons for it, though it does create extra work for practices trying to compare options.
Why Many Vendors Use Consultative Pricing
The most common reason vendors do not publish pricing is that dental software configurations genuinely vary by practice. A solo practitioner needs a different setup than a 10-location DSO, and a single published price would either oversimplify or mislead.
Here are the main reasons vendors cite — and the business logic behind each:
- "Our pricing is customized" — Practice size, module selection, and deployment model all affect the final number. A single price point would not be accurate for most buyers.
- "It depends on modules and configuration" — Many platforms use modular pricing, where practices choose only the features they need. This keeps costs lower for smaller practices but makes a simple price list less practical.
- "We want to understand your needs first" — Vendors invest significant time in demos and proposals. Qualifying practice size and needs upfront helps both sides determine fit before investing that time.
There is also a competitive dimension: in a market where pricing varies significantly by practice size and configuration, publishing a single number risks being taken out of context in competitor comparisons.
TMR Take: While we understand the business reasons behind consultative pricing, we believe the industry is moving toward greater transparency — and that is good for everyone. Practices benefit from having ballpark numbers early in their evaluation, and vendors benefit from attracting better-qualified leads.
The Transparency Leaders: Vendors Who Publish Prices
A growing number of dental software companies publish their pricing openly, and they deserve recognition for it:
- Open Dental — $199/month (year 1), $149/month (year 2+). Published right on their website.
- Oryx Dental — Transparent pricing on their site, with competitive positioning versus larger vendors.
- Curve Dental — Publishes pricing tiers with clear feature breakdowns.
- Practice-Web — Clear pricing information available without a demo.
- iDentalSoft — No charge for additional users, pricing visible upfront.
These vendors have embraced a model where transparent pricing builds trust, attracts well-qualified leads, and streamlines the sales cycle. Practices that can see the price upfront can self-select, which means more efficient conversations for everyone.
How to Get Pricing Efficiently
If you are evaluating a vendor that uses consultative pricing, here are practical strategies to get numbers without a lengthy process:
1. Check Third-Party Sources
Sites like Capterra, G2, GetApp, and Software Advice often list pricing ranges reported by actual users. These may not be exact, but they give you a helpful ballpark. For example, G2 data shows Dentrix is positioned at a premium price point — approximately 32% above the average dental PMS product.
2. Ask Directly via Email
Send a short email: "I run a [X]-provider practice in [state]. What is the monthly cost for your platform including support and standard integrations? I am comparing three vendors this week and need pricing before scheduling demos." Many representatives will respond with numbers to keep the conversation moving.
3. Talk to Peers
Dental forums (Dentaltown, Reddit r/dentistry) and local study clubs are valuable sources for real pricing data. Dentists who recently purchased or switched will often share what they actually paid.
4. Request a Written Quote Before the Demo
Tell the vendor: "I would like to see a ballpark quote for my practice size before we schedule a demo. I want to make sure we are in the right budget range." This respects everyone's time and filters for budget fit early.
5. Use Known Ranges as Context
Walk into every demo knowing the market rates. Per-provider pricing runs $200-$600 for most platforms. Premium platforms like Dentrix run $700-$1,000 per provider. Open Dental is $199/mo (year 1), $149/mo (year 2+) with no per-provider fees. Having these benchmarks helps you evaluate any quote you receive in context.
TMR Take: Whether a vendor publishes pricing or uses a consultative approach, the most important thing is getting a complete, written quote that includes all modules, implementation, training, and migration costs. That total number — not the monthly subscription alone — is what you should compare across vendors.
The Industry Is Evolving
The dental software market is a $2.6 billion industry projected to hit $6.4 billion by 2034. As competition increases and cloud platforms make switching more accessible, pricing transparency is becoming a competitive advantage for forward-thinking vendors.
The vendors publishing prices today are betting on volume and trust. The vendors using consultative pricing are investing in personalized service and tailored solutions. Both approaches have merit — what matters most is that you get the complete picture before making a decision.
Looking for pricing data in one place? Our software comparison tool publishes real pricing data for every vendor we track — no demo required.